FastCompany Magazine

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ABC fired its programming chief for green-lighting Lost. Howard Schultz shrugged off the Starbucks worker who first pitched a blended-coffee drink. For most businesspeople, realizing any creative vision—while addressing concerns about scale, tradition, and profitability—is a Herculean task. Here, 10 bold thinkers tell us how they pulled it off (or tried to), and the lessons they learned along the way.

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