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A Street View-Style Tour Of National Parks Hiking Trails, Courtesy Of Nature Valley

To create Trail View, granola bar makers Nature Valley and McCann  Erickson sent a rag tag team of creatives and developers on a 45-day  hike to get couch potatoes interested in the real thing and raise  awareness of the national parks’ plight.
“This initiative lets [Nature Valley] stand for something,” says Leslie  Sims, executive creative director at McCann. “They aren’t just pushing  granola bars on hikers.”

A Street View-Style Tour Of National Parks Hiking Trails, Courtesy Of Nature Valley

To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a rag tag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks’ plight.

“This initiative lets [Nature Valley] stand for something,” says Leslie Sims, executive creative director at McCann. “They aren’t just pushing granola bars on hikers.”

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