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Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a “real” family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to specific brands and products. 

  1. 3countylaugh reblogged this from fastcompany and added:
    fascinating.
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    Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an...
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