FC Experts Blogs
June 20, 2007
Careers: Personal Branding Miss by Hillary Clinton
We’ve now entered the silly season politically speaking and as the latest exhibit consider the just released video and campaign song by Hillary Clinton. Clinton and former President Bill Clinton spoof the controversial last scene of the Sopranos with Hillary standing in for Tony Soprano. The screen goes black just when her campaign theme song is to be unveiled. One click takes you to the theme song which is “You and I” by Celine Dion.
Yes, it’s cute if you’re running for student council president. And, yes, it’s creating an Internet buzz. But, what does it do for Hillary’s personal brand? Why associate yourself with a fictional mobster and criminal no matter how popular he is? Didn’t the Clinton’s have enough problems with all the real life sleazy characters they have been associated with -- not to mention some of their less than savory behavior. Think Monica and Whitewater and all the allegations that they had their hands in the wrong pots.
Then that Celine Dion song. Does that make you just a little sick thinking about such a saccharine song as the theme anthem for a down and dirty political campaign? Were she a doey-eyed young thing it might make sense. But what does “I can see your love shining like a light,” as the song puts it have to do with her campaign? She would have been much better off to have selected a song that matches her image -- that is upbeat, charged and gets people excited.
What do you think her song should be?
Posted by Wendy Marx at June 20, 2007 8:31 AM | Topic: careers |
5 Comments
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This is very interesting and a good example of how critical it is to match your target audience, personal brand and media together cohesively. If you align yourself with media that doesn't represent who you are, your brand could be tarnished and your audience will pick up on it.
Good post Wendy.
Admitting that Clinton years had it's problems. What years haven't? I'm not on my soap box for Hillary or anyone else at this time. When I do so I'll play clean. Not stupid cheap politics like you. Except for Monica what were they really guilty of? We certainly were better off then as opposed to now!
The CBC suggested this morning, "You're as Cold as Ice"
This whole thing about a song is silly it takes us away from the real issues. We are in a state of flux and the next leader of the country will have to rally of the support that they can to try and pass any bill. It is unfortuante that Americans are not protesting like we did in the 60's. Where are the protesters. Why are you in coutnries that don't want you, why are you in a war that you can't win, why are you allowing your young men and women to be killed when we need them at home.
Since, the Clinton's and I are about the same age, they will surely remember these classics from our formative years that are much more upbeat than anything recorded by Celine Dionne and greatly suited to her political campaign.
I submit a medley of "My Ding-a-ling" by Chuck Berry and "Flying Purple People Eater" by Sheb Wooley.