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6:43 pm | 1 recommendation | 3 comments

The Leading Edge - For Crying Out Loud Hillary

| posted by Mark Goulston

She cries, she wins. What's going on?

Prior to Hillary Clinton's crying episode, we knew more about her experience, than about how to experience her.

When she cried and showed vulnerability, she demonstrated more accessibility than fragility.

We want and need out leaders to be accessible or as Bill George describes, "to be authentic," because if we can't get where they're coming from, we have difficulty believing that they'll be able to get where we are coming from.

And if we believe they don't get where we are coming from, we are hesitant to let them take us where they would like us to go.

What is going on here is that people are more drawn to experience near language (i.e. which gives you an emotional experience as soon as you hear it) than experience distant language (i.e. which you need to think about first). Part of the reason for that is that most people's minds are already overloaded with things they already need to think about and it's tough to find the additional bandwidth to do that (that's why I used to be able to remember two page poems and now I can't even remember a telephone number without writing it down). Another part of the reason for that is that we have heard people be so convincing and turn out wrong and we have also had many occasions when we thought we knew something and we turned out wrong. That causes us to doubt and distrust pure logic, because we believe facts can be manipulated.

So as a result many people more often trust what they feel than what they think. The unfortunate thing there is that feelings are just as easy to manipulate as facts.

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Recent Comments | 3 Total

January 10, 2008 at 6:08am

RLT
As an Obama supporter, I was naturally unhappy with the results of the New Hampshire primary. I was, along with the rest of the world, also puzzled and surprised by the results. Now, though, I am actually somewhat gleefully contemplating a possible consequence. Like many people, I was very surprised to find that a lot of New Hampshire Independents were trying to decide between McCain and Obama. That seemed so unlikely a choice. But so it was. And one theory floating around is that a lot of Independents, thinking Obama's big lead made him safe, switched their votes to McCain...which resulted in McCain winning by a greater margin than predicted and Obama losing more percentage points than predicted. So. If this theory is actually correct, yet Clinton's campaign believes she won because of the tears and the extra time she spent answering questions, then they will be concentrating on a whole new type of campaigning which may not be as effective as they think. While Obama will likely work a lot harder now that he's been reminded not to take anything for granted. It won't be the first time something wonderful has come from something that seemed, at first, to be a negative experience. Hee hee.

January 10, 2008 at 5:46pm

H. Peter Schiller
I believe your assessment hits the mark. Being authentic with others, especially with balanced appeals to both logic and emotion, makes our audience feel special. When we make our audience feel special, we have the beginning of a relationship.

January 12, 2008 at 1:18am

Dr BLT
My advice for Hillary is contained in this song I wrote and recorded as a way of capturing her moment: If at first you don't Succeed (Cry, Cry Again) Dr BLT http://www.drblt.net/music/CryAgainDemo2.mp3