1:25 pm | 0 recommendations | 1 comment

Lame Language

From the Department of Someone Should Have Caught This:

Have you noticed what the "puffer" machine many airports are now using says to you right before the test runs? Firing Jets. Seems like the wrong choice of words for an airport security device.

We've long known that known that language is important, most recently due to the attention paid to George Lakoff's take on politicians framing issues.

When was the last time you did an audit of language use in your organization's efforts? How are you using language to differentiate your goods and services? What verbiage might more clearly communicate your intended meaning and avoid using obscure jargon.