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July 11, 2005

1:36 pm | 1 recommendation | 2 comments

White Paper Chase

| posted by Heath Row

Ever wonder about the development of the "white paper"? Ever want to learn how to write one -- one that works well? Kevin Barefoot manages a blog entitled Barefoot White Papers that offers "notes on a unique document type."

Recent entries feature tips and tactics on copywriting, white paper names, and other related topics. Of special interest is the May 3 entry, which provides a pointer to Gordon and Gordon's State of the White Paper 2004 research report.

Tags: Management, sales + marketing
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Recent Comments | 2 Total

July 13, 2005 at 2:24am

Mike Stelzner
Hi All; A great resource that Kevin Barefoot leverages for his Blog is http://www.whitepapersource.com The site has a bunch of articles on writing and marketing white papers as well as active user forum. Mike
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December 2, 2005 at 9:16pm

nettie hartsock
I just wanted to chime in and say that WhitePaperSource.com has most recently conducted and released the first ever survey of white paper writers. The report is available for free until Dec. 15th. The survey is the first of its kind on white paper writers and there are some surprising findings in regard to marketing, white paper document creation and fees. [url]http://www.whitepapersource.com/report/[/url] - Link to the actual report. Nettie
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