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May 19, 2004

12:43 pm | 1 recommendation | 1 comment

What's the Buzz?

| posted by Heath Row

Word-of-mouth marketing and "buzz" are all the rage these days, but how do you effectively foster idea viruses and viral marketing?

More importantly, how do you measure and track its impact? Boston-based BzzAgent has some solid ideas, and services such as the Viral Charts rank the top 10 viral advertising campaigns.

I wonder how soon "See Who Got Fired" will appear in the listing.

Tags: Management, sales + marketing
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Recent Comments | 1 Total

May 19, 2004 at 5:54pm

Chris O'Leary
Call me old-fashioned, but isn't the best way to foster idea viruses and viral marketing to build or do something that people find valuable? If you solve a problem that is causing people significant amounts of pain, then they are likely to start spreading the word and your idea virus will take off. If you don't, then they (and it) won't.
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