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May 27, 2004

6:46 pm | 1 recommendation | 3 comments

Video-A-Go-Go II

| posted by Heath Row

Remember that viral video marketing campaign I mentioned recently? The Ottawa Business Journal takes a look at the campaign from Corel.

According to Richard Carriere, Corel's director of office productivity, the idea came from a saying Corel had heard time and time again: "Nobody gets fired from buying Microsoft".

"But we said, 'Hold on a second. There are viable alternatives out there. And if a CIO or IT manager does not at least consider the other types of software, they probably wouldn't deserve to keep their job or get a promotion'."

Y'know, I heard the phrase, "Nobody gets fired for..." just yesterday. But I'll bet you dollars to donuts that some day, someone will get fired for spending too much time at work watching videos like this.

Tags: Management, advertising + PR
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Recent Comments | 3 Total

May 28, 2004 at 11:25am

Steve Portigal
Just heard "Nobody gets fired for..." yesterday? That's impressive, I guess, because it's been around forever. As is written at : But this is not a general phrase; the exact phrase "Nobody ever got fired for buying IBM" was an extremely widely used cliche in the 1970s. The modern use of substituting "Microsoft" or some other company is (a) nowhere near as widely used as the original was, back then, and (b) when it is used, is largely used in conscious imitation, with the speaker typically knowing that the original phrase was with "IBM".
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May 28, 2004 at 11:28am

Steve Portigal
Oops -the link didn't post - probably shouldn't have tried to put it in brackets - sorry http://c2.com/cgi/wiki?NobodyEverGotFiredForBuyingMicrosoft
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May 28, 2004 at 11:29am

Heath Row
Ah. If you reread my entry, you'll see it says I heard the phrase "just yesterday," as in recently. I've heard the phrase before; I was just amused by the synchronicity. Thanks for expanding on the phrase's origin!
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