Noises On

some people respond to noises well- alot of recording artists zone into backround sounds, the ocean, birds chirping, rain falling- etc. in your typical internet cafe- all you hear is the drone of the loud games firing and gun battles. believe it or not, even dissonant and undesirable backround sounds can invoke a certain conductivity. its not normal to consider going a bit off the tangent- but in terms of the phenomenal advancements thanks to VoiP- not only can a webconference have waiting music of all shapes and sizes, but also any sort of ad. or brand song- could really top off some people power, re: its the real thing...i'd like to teach the world to sing in perfect harmony....type blasts. times square does quite a bit of that sort of appeal. sounds can really be "in" at the alwayson-network.com summitt that was broadcasted live through media players- had a sort of blog that had wild, metro. kind of music for the backround. evidently, selections should be chosen carefully- but now a days, doesn't just about "anything" goes, make it easier to "add sound"?

Yes! I think sound is still under utilized by companies to build brand recognition and emotional connections. I think of how well Intel uses sound. Also of British Airways. They use the aria from Delibes' Opera Lakme in their ads, on the plane when you are waiting to take off, etc. If you go to Virgin records on Oxford Street and ask for the British Airways song, they immediately take you to the classical section marked 'D' for Delibes. Your post about voicemail is interesting. I work with people to build their personal brands. Voicemail is such an obvious tool for personal branding. Thanks! William www.reachcc.com What have you done for YOUR brand today?