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12:17 pm | 0 recommendations | 2 comments

It's in the Cards

| posted by Heath Row

At Henrietta's Table, a restaurant in Cambridge, Massachusetts, diners can receive trading cards featuring farmers and suppliers that provide the produce and foods used by the restaurant's staff.

How do you recognize your partners?

[via Decent Marketing]

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Recent Comments | 2 Total

May 6, 2005 at 1:21pm

Dan Seidman
Smart publicly-held companies have been using clients' pictures in annual reports for many years.

May 9, 2005 at 11:29am

Bruce DeBoer
What a fantastic idea for these and other reasons: - The cards demonstrate pride in the restaurant suppliers - They create transparency that allows customers to peek behind the curtain - Suppliers will tend to work harder for the restaurant - supports a strong perception of quality food ingrediants