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Thought Leaders: A Top 20 List

| posted by Fast Company staff

Who are the most influential business gurus? In a recent book, What's The Big Idea, a couple of authors rank the top 200 thought leaders in business by using a rather wacky methodology. They combined Google hits, media mentions, and SSCI citations to rack and stack the gurus. It's a relatively familiar list, with a number of Fast Company contributors over the years.

What do you think of this top 20? And who should be on here that's missing?

1. Michael Porter
2. Tom Peters
3. Robert Reich
4. Peter Drucker
5. Gary S. Becker
6. Peter Senge
7. Gary Hamel
8. Alvin Toffler
9. Hal Varian
9. Daniel Goleman
11. Rosabeth Moss Kanter
12. Ronald Coase
12 Lester Thurow
14. Charles Handy
15. Paul Romer
16. Henry Mintzberg
17. Stephen Covey
18. Michael Hammer
19. Bill Gates
20. Warren Bennis

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Recent Comments | 9 Total

August 20, 2003 at 9:34pm

joseph

Isn't Steve Jobs missing?

August 21, 2003 at 8:52am

George Nemeth

How is that methodology wacky? I think it's very much in line with the was research is currently done using the internet.

I think the glaring stand out is Jim Collins.

August 21, 2003 at 9:18am

Sanjeev

How can U miss John Chambers ??

August 21, 2003 at 10:03am

John A. Byrne

Steve Jobs. Jim Collins. John Chambers. All good choices to add to the list. Actually, Jim Collins makes the authors' list at No. 70, but Jobs and Chambers are no where to be found among the top 200.

Besides Gates at 19, the next leaders--as opposed to thinkers, academics or consultants--are Jack Welch at No. 34, Richard Branson at No. 45, Michael Dell at No. 46, Andy Grove at No. 54, and Larry Bossidy at No. 60.

So why do I think this methodology is wacky?

Simple. If you're Robert Reich, former labor secretary under President Clinton, or Bill Gates, the richest man in the world, you're going to get a ton of Google and media mentions that have absolutely nothing to do with the quality or the influence of your ideas. It's all about being in the news; it's not about your contribution as a thought leader.

August 21, 2003 at 11:51am

Tom Asacker

"It's all about being in the news; it's not about your contribution as a thought leader."

Great point, John. Daniel Boorstin wrote: "The celebrity is a person who is known for his well-knownness." And in most cases, the well-knownness is brought about by some kind of achievement; e.g. business success, a best-seller, a hit song, etc.

Henry Ford wasn't the thought leader in building inexpensive, highly dependable cars. R.E. Olds created the first mass-market auto, but he lost his financial backing. Hence, no achievement. Steve Jobs - who will admit that he did not invent the personal computer, mouse, et. al - is fond of saying that great artists "steal." I believe that Bill Gates and other business "gurus" on the list- by evidence of their path to achievement - would agree with him.

Most thought leaders were originally dismissed as crazy. And most never profited from their ideas. Yet later on, their beliefs would have a profound impact on business. Therefore, my list would have to include the late, great W. Edwards Deming.

August 21, 2003 at 3:47pm

irwin rego

If you have Hamel why not C.K. Prahalad. The man deserves a mention.

August 21, 2003 at 5:56pm

Scott Palmer

But doesn't the media report on what people are interested in? If the press follows you, it may be for your ideas, or it may be for your antics. Either way, you are newsworthy and therefore influential. I think that the criteria is correct, and the fact that it's not slanted primarily to the computer giants reflects the validity of the approach, considering the Google factor.

Just a general comment - please offer a newsfeed with the whole content, not just a teaser. I like your information a lot, but clicking in all the time is frustrating.

August 21, 2003 at 5:59pm

John A. Byrne

According to this list, C.K. Prahalad comes in at No. 24. Shockingly, Deming doesn't make the top 200, although fellow quality maven Joseph Juran pops up at No. 73. So much for the ranking!

August 24, 2003 at 6:54pm

Roger Emmott

Not surprising that Warren Buffett isn't there...he's an investor not an influential business guru, right? The wacky methodology missed a trick. Try those shareholder letters...

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