Madison Avenue (which once was packed with high-profile advertising agencies in NYC) hasn't come up with anything new for decades. I find it interesting that no one has mastered the art of product placement in computer games. What does it cost? Who's measuring the effects? What's the best way to develop commercial messages for games? Will this threaten the old bastions of the advertising world?
i dont think so , the gaming world is increasingly gettin a lot of paid inclusions of brands,check out GTA as well as other bestsellers,besides the latest edition of playstation would have an option to order pizza right from the game screen !
March 28, 2005 at 5:49pm
Patrick CorcoranType "/pizza" in EverQuest II and you can order a pie from Pizza Hut.
June 14, 2005 at 7:56pm
peepleThe gaming world is increasingly gettin a lot of paid inclusions of brands,check out GTA as well as other bestsellers,besides the latest edition of playstation would have an option to order pizza right from the game screen !
For sports teams, is substantially raising ticket prices to finance new stadiums worth the risk of alienating long-term fans?
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