Google Will Hunting
| posted by Danielle SacksLooking for some innovative ways to recruit new talent? Check out Google's latest stunt, which was featured on NPR yesterday. Most likely on the hunt for new programmers and algorithm whizzes, Google sneakily hung banners outside of subway stops in Cambridge, Mass., and along Silicon Valley's Highway 101.
However, in Google's signature stealth style, rather than advertising "Google Engineers Wanted," the signs anonymously list a cryptic math problem ({first 10-digit prime found in consecutive digits of e}.com -- huh?) that leads the few inspired brainiacs to a Web site that houses another equation. That equation leads to yet another equation at another site, which eventually takes the numerically-driven to a special Google page requesting their resume. That's what I call weeding out talent.
What other creative recruiting tools or stunts have you come across?
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Recent Comments | 10 Total
September 15, 2004 at 4:41pm
No math wizI'm no math wiz, but I'm curious, what is the answer to the quiz?
September 15, 2004 at 7:43pm
Chris RayHere's a link to the answer.
http://www.realcities.com/mld/mercurynews/business/special_packages/goog...
September 16, 2004 at 2:09am
Gautam GhoshActually nothing too sneaky about it :-)
The Google Blog featured it on July 12th !
regards,
Gautam
September 16, 2004 at 5:22pm
GretchenLast year, EA put up a billboard across the street from one of their competitors. It had code on it, and if you ran the code, it read "Now Hiring." Very smart.
By the way, I was unable to submit my comment the first time, b/c my email domain (can't type it here or it won't let me post this) was deemed "questionable content." Geez, are we really that hated? :)
September 19, 2004 at 2:19pm
AdityaActually this should be the de-facto way of recruiting... i've come across advts in the local newsie seeking japanese literate talent... all in japanese... a profile for coders who also know french in french and a few more... trouble is it's just a few more... is there a lesson here somewhere for all of us??? i think it's staring right at us :)
cheers
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