FC NOW: The Fast Company Weblog

Browse by Category › re:con ad:tech 2004

May 25, 2004

On a Mission: The New Internet Mom

Joanne Erickson works as research director for Disney Online. As a proxy for Ken Goldstein, EVP and managing director of Disney Online, she walked through the company's research on how mothers use the Internet within the context of their family lives. What follows is a partial transcript of her Ad:Tech session:

Continue reading "On a Mission: The New Internet Mom"

Posted by Heath Row at 10:49 PM | 1 Comment

Digital Darwinism

Peter Weedfald is senior vice president of strategic marketing and new media for Samsung Electronics America Inc. In his keynote speech at Ad:Tech, he gave a high-level, high-minded look at Samsung's online strategy. What follows is a partial transcript of his Ad:Tech presentation:

Continue reading "Digital Darwinism"

Posted by Heath Row at 1:49 PM | 2 Comments

May 24, 2004

Advertising's Horizon

John Battelle is a visiting professor at UC-Berkeley. Michael Tchong founded Trendscape. Lenny Baker works as a CFA for Saloman Smith Barney/Citigroup. And Martin Niesenholtz serves as CEO for New York Times Digital. Their sparsely attended closing panel discussion set out to explore the future of advertising five years out but largely ended up touching on topics already addressed elsewhere. What follows is a partial transcript of their Ad:Tech discussion:

Continue reading "Advertising's Horizon"

Posted by Heath Row at 8:48 PM | 1 Comment

Activate Your Influentials

Ed Keller is CEO of NOP World Consumer and co-author of The Influentials. His after-lunch session, delivered to an almost-packed room, explored the demographics and psychographics of influential Americans, as well as what marketers can do to better reach -- and work with -- these decision makers and agenda setters. What follows is a partial transcript of his talk at Ad:Tech:

Continue reading "Activate Your Influentials"

Posted by Heath Row at 8:44 PM | 1 Comment

Marketing Radical Innovation

Lee Cooper is a professor and director of the Venture Development Project at the UCLA Anderson School of Management. His session touched on how to recognize the kernel of an innovation from a business perspective, how to identify the correct market to enter first, and how to assess and enter that market. What follows is a partial transcript of his Ad:Tech talk:

Continue reading "Marketing Radical Innovation"

Posted by Heath Row at 3:43 PM

FutureThink: How Tech Will Impact Brand

Cliff Kurtzman is CEO -- and Chief Soothsayer -- for Adastro Inc. Tim Smith is an independent investor and entrepreneur. Their session, the first in the FutureThink track, was a quick run through some of the trends and developments that will affect online advertising in the future. What follows is a partial transcript of their Ad:Tech presentations:

Continue reading "FutureThink: How Tech Will Impact Brand"

Posted by Heath Row at 2:21 PM

Where Is the Love?

Allison Johnson is senior vice president of global brand and communications for Hewlett-Packard Co. Her Ad:Tech keynote addressed how to foster customer loyalty, the importance of the user experience, and HP's Brand Love process. What follows is a partial transcript of her remarks:

Continue reading "Where Is the Love?"

Posted by Heath Row at 1:11 PM | 1 Comment

May 21, 2004

Re:Conference VII

Early next week, I'll be in San Francisco, participating in Ad:Tech 2004, a conference that explores new developments, practices, and technologies for interactive marketing. I'll be sitting in on a panel discussion about the "social Web" -- think "It's a Blog World After All" meets "A Little Help from Your Friends."

I'll also be posting frequent updates from the conference here in FC Now, as well as contributing to Ad:TechBlog, which will also include brief reports on sessions I don't report on. You can also access my reports from last year's conference.

Posted by Heath Row at 5:13 PM | 1 Comment