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November 4, 2003

MyTV: Television Marketing in the Age of Consumer Empowerment

Adam Gerber is SVP and group director of strategy and innovation for MediaVest. David Hutchinson works as VP of TV integration for the Phelps Group. Allan McLennan serves as managing partner for Puremac Digital/IP-DTV. And Kimber Sterling works as director of advertising and research sales for TiVo. During their panel discussion at Ad:Tech 2003 this afternoon, the group talked about the role and relevance of television in marketing, as well as the possible impact of developing interactive TV capabilities. Here is a rough transcript of their conversation:

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Posted by Heath Row at 5:10 PM | Add Comment

November 3, 2003

Epidemic, Buzz, and Experimental Marketing

Dave Balter is CEO of BzzAgent. David Scott Carlick is a venture fellow with Vantage Point Venture Partners. Dan Mechem serves as VP for Intelliseek. David Reis leads DEI Worldwide. And Samantha Skey is VP of the convergent marketing group for 360 Youth. Their panel discussion this afternoon at Ad:Tech 2003 shared some insights on how to divine strategies from customers' opinions, how to harness their enthusiasm, and how to manage their disgust. Here is a rough transcript of their conversation:

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Posted by Heath Row at 4:38 PM | 2 Comments

What It Takes to Make the Numbers

David Dickey is director of marketing and communications for direct and new initiatives for Sprint. Susan Goodman leads Goodman and Co. Roger Gray works as VP of plan sponsor communications for Scudder Investments. And Andy Sernovitz is CEO of Gaspedal. Their panel discussion this morning at Ad:Tech 2003 addressed new email ideas to kickstart online marketing programs. Here is a rough transcript of their exchange:

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Posted by Heath Row at 1:44 PM | Add Comment

Advertainment: Perfect for an Array of Targets

Dave Evans works as GSD&M's strategy director for integration services. Justin Kirby heads DMC. Kristin Kreibich-Staruch works in the vehicle safety office for Daimler Chrysler Corp. Dave Madden holds the title of EVP of sales and marketing for WildTangent Inc. And Ty Montague is co-creative director for Wieden + Kennedy. Their panel discussion this morning at Ad:Tech 2003 focused on how Hollywood, game makers, TV programmers, and other professionals are experimenting with advertainment, a developing form of "invertising." Here is a rough transcript of their panel discussion:

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Posted by Heath Row at 1:33 PM | Add Comment

The Power of Integrated Brand Marketing

Nancy Friedman is vice president of advertising for Visa USA. Her keynote this morning at Ad:Tech 2003 touched on how the Visa brand got so strong, how the company keeps its brand relevant, and how integrated marketing fits in. Here is a rough transcript of her talk:

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Posted by Heath Row at 1:17 PM | 1 Comment