FC NOW: The Fast Company Weblog
November 15, 2007
Technology: Revision3 and Blip.TV BFF!
Web video companies Revision3 and blip.TV have formed a partnership to share content, with each website posting a portion of the other company's videos. As the Internet TV space continues to evolve it is inevitable that such partnerships will happen. As another Web video exec, Azureus CEO Gilles BianRosa, told me, "The market isn't really firmly established. It is easier to identify competitors when you have a market and market share." Moves like this will help create a more robust market.
And this makes perfect sense for both companies -- Revision3 creates video content, but its site isn't much of a destination. Now Revision3 will have videos accessible in more places, and blip.TV gets a variety of content with a built-in following. Perhaps I should have seen it coming -- When asked who he considered his competition, Revision 3 cofounder Jay Adelson replied: "We really not overlapping yet. Where I see competition is who is trying to get the same advertising dollars as I am."
My guess is that the playing field for web video creators and distributors will continue to get muddy as partnerships will continue to form and the public gets more comfortable with following online television shows. Where do you see Internet TV heading?
Posted by Kevin Ohannessian at November 15, 2007 12:16 PM | Category: internet + web |
2 Comments
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Internet broadcasting will eventually replace traditional television broadcasting, but not for some time. As bandwidth increases through new fiber infrastructure being laid in new developments, and more people purchase large LCD/Plasma TVs with monitor connections, people will increasingly turn to the internet for visual entertainment and information.
I have a mac mini connected to my 42" LCD and I would say that 80% of the time the TV is set to the mac mini instead of cable. People come over and are always on YouTube and other TV sites as opposed to flipping channels.
The internet is more engaging than traditional TV. Why wouldn't people gravitate towards it?
When there is critical mass in Mr. Bender's hypothesis, you'll see the networks gobble up web video companies in a classic "first mover" strategy. Therefore, there will be some classic overpaying.
This US Presidential election coming up and the Beijing Olympics will provide some relevant anecdotal evidence on where things stand. If embraced more than not, we might see some serious movement by 2010.