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FC NOW: The Fast Company Weblog

October 31, 2007

Design: Tricked-Out Logos, Halloween-Style

I recently surveyed execs at different Web companies to see what they were doing for Halloween. It turns out that not only were many of their celebrations company-wide, they also inspired clever ways to promote the holiday through special content on or enabled by their Websites. (To find out more, check out the article here.)

But even without a specific Halloween function, many Websites are giving the holiday a fun nod through design. Smashing Magazine got knee-deep in Halloween action by asking readers to design a holiday logo for the website. The magazine also highlights sightings of logos throughout the Web specially revamped for the day, and readers have already responded with additional sightings. Google -- which routinely transforms its logo even for lesser-known occasions -- gets extra credit for figuring out how to signify Halloween without the ubiquitous pumpkins and jack-o'-lanterns, although Mashable isn't a fan of the design.