FC NOW: The Fast Company Weblog
October 29, 2007
Technology: Sprint's Answer to the iPhone
In my hands I hold the HTC Touch, a compact take on the touchscreen smartphone. Is it cool? Yes. Does it one-up a certain Apple phone? No. But you can think of this Windows Mobile-based device as more fun than a Blackberry, and more business than the iPhone. But it's no mere copycat; the HTC has some cool interface tricks up its sleeve that are sure to make other smartphone owners covetous.

The Touch, which will be available for $249 with a 2 year contract, hits the market on November 4. Its biggest advantage is its size; if you've ever lugged around a bigger smartphone, you know they can feel like bricks. The Touch is sized at just 3.9 x 2.2 x 0.5 inches, and weighs a scant 4 ounces -- perfect for a shirt pocket or tiny purse. So how well does it actually work?
The Touch runs on Windows Mobile 6, with a few HTC enhancements. The phone's home screen is a "today" plug-in that shows you everything from calendar appointments to weather conditions to ringer profiles. There's a lot going on here -- when I handed the phone to an unwary friend and asked him to figure out how to actually make a phone call, it took him a minute. But once you learn to interpret the home screen's layout, there is a surprising amount of information on hand at-a-glance, information which can only be had on a Blackberry or iPhone after a little navigating.
When you do navigate around the Touch, you find it is of two personalities: its more apt, useful HTC facade, and its clumsier Windows underpinnings. To their credit, HTC (and Sprint) have made their plug-in features quite useful: the "Touch Cube," for example, is a brilliant way to get more real estate out of a smaller screen. Swipe your thumb up the home screen, and you get a Palm-like grid of icons with shortcuts to Internet, IM, Mail, SMS and other useful stuff. Swipe horizontally across that grid and the whole screen rotates like a virtual Rubix Cube, revealing a grid of shortcuts for your favorite contacts. It's simple, intuitive, and finger-based operation like this that has made Apple's iPhone so popular.
And yet, buried in the bowels of the Touch are slow, frustrating Windows features that are best avoided at all costs. The phone comes with a stylus (two, actually), adding to the impression that it can't quite decide what to be. Pulling out the stylus is asking for trouble, as buttons on the Touch's screen can be impossibly tiny, even for a pen tip (the on-screen keyboard, for example, has individual keys that are no bigger than the "e" at the end of this sentence.) The OS is often laggy, byzantine and visually unimpressive, and the pokey 400Mhz chip doesn't do much to expedite things.
Once I disciplined myself to avoid using the "Start" bar (and therefore, the stylus), the phone became a much more friendly and practical companion. The physical buttons, especially the volume slider on the side, have great tactile feedback, and the phone feels meant for quick, one-handed touch operation in a way that bigger phones aren't. Internet and data transmission over the CDMA connection was reliable, but definitely not fast. The Sprint TV feature, by contrast, was impressively quick and streamed well, but I couldn't find much to watch.
The camera, while only 2 megapixel, is a surprisingly capable addition to the Touch, with adjustments (like white balance) not oft found on a camera phone. It also has a proficient video mode, the limitation of which depends on the size of the microSD card you put into the phone. Creative options don't come at the cost of business functionality, however; you still get push Outlook (Exchange-ready) email, Microsoft Office functionality and a mobile Adobe PDF reader. And while this phone can do a lot, it doesn't do it quickly; processor-intensive tasks like editing documents and photos sometimes make the OS hang.
Battery life was impressive, especially in standby; Sprint claims 250 hours, and while I did use the phone periodically, I was surprised to have it last days at a time without needing any juice. Claimed talk time is 3.5 hours, which my use confirmed.
Unfortunately, I can't speak to the usefulness of the ActiveSync software that comes with the Touch, as it's XP and Vista only, and we're a Mac shop here. However, on its own the Touch has some great interface capability, if slightly marred performance by a clunky OS and a slightly underpowered processor. If you're a power user or a creative guru, look elsewhere; the Touch might have a full version of Office, but it's no executive companion, and it's not super-handy with media. However, if you're a regular person (with a regular budget) who likes a light, usable phone that can work as well as play, the Touch might be a perfect match.
Posted by Chris Dannen at October 29, 2007 2:34 PM | Category: technology + computers |
9 Comments


Sorry, but this is a cheap iPhone copycat...
Sprint is CDMA and not GSM, thus in the 6th paragraph reference to GPRS/EDGE is incorrect.
Since when did Sprint's network go GPRS/EDGE as described in paragraph 6?
I could fill a page, but suffice it to say that an organization that has no Windows based systems will produce a review of a Windows Mobile product equal to Hillary Clinton's Fox News interview. I have a WAV file of her laugh from that interview, I'd send it to you to set up as a ringtone, but... Yeah, no one would know how to use it.
I generally take offense to any carrier or media referring to any Windows Mobile phone as the iPhone killer or their answer to the iPhone. Any such comment is an insult to both products and their audiences.
The iPhone is a brilliant execution of Apple's leading user interface design skills. Any phone maker or carrier who tries to veneer Windows and call it an iPhone deserves to be attacked by anyone who correctly understands that the beauty of an Apple product is not just skin deep.
Polar to that, the less fashion conscious among us that ironically need more than what Apple dictates is doubleplusgood greatly prefer that we can throw the sledgehammer through the screen and do whatever we want with our Windows Mobile devices.
While Apple responded brilliantly to the bricking incident, Orange's failure with the SPV and the speed that a hack was up on MoDaCo should have been enough precedent to know that the fittest would certainly find their way into little Darwin.
On the Windows Mobile side, not only are most of the Touch customizations easily installed on all Windows Mobile phones from all OEMs and carriers, but the WNAI project has pretty much paraphrased every software achievement of the iPhone into Windows Mobile application user interface customizations, or skins.
Nothing with the power to sour soy milk like Windows is ever going to work like an Apple product, but those of us wielding sledgehammers sorta like it that way.
My understanding is that the phone is capable of operating on both EDGE and CDMA networks.
I'm thinking they reviewed a GSM model. The Sprint Touch (actually the HTC Vogue) has a 400MHz processor and doesn't use the standard WM5/6 SIP keyboard, but an enhanced sure-type style that's supposedly vastly improved. Even the briefest research would have let them know that the Sprint version is quite improved in some areas over the GSM model. It's shady for them to imply that they were reviewing the Sprint model when it seems obvious that they didn't actually have one...
Yes, EDGE in paragraph 6 is a mistake; our version was indeed the CDMA Sprint version, although we were given specs for the GSM phone. And I'll post a photo of the actual test phone tomorrow for any doubting readers.
Sprint is CDMA and not GSM, thus in the 6th paragraph reference to GPRS/EDGE is incorrect.
Regards
Lars
DON'T BUY THIS PHONE IT SUCK! i have had the Sprint Htc touch for maybe 2 months and im on my 4 one they freezes,they master reset there is A LOT they need to change