Magazine Resources

FC NOW: The Fast Company Weblog

October 18, 2006

Brand Yourself

How do you become a public expert?

Keith Ferrazzi, CEO of FerrazziGreenlight, a consulting and training and development company, author of Never Eat Alone: And Other Secrets To Success, One Relationship At A Time, and Fast Company Networking Resource Center columnist, outlines the steps for furthering your individual career and the success of your company through writing and speaking.

In his latest installment, Ferrazzi says, first, you have to build expertise. That's the easy part. The more difficult aspect is getting people to recognize it.

Posted by Lynne d Johnson at October 18, 2006 7:04 PM | Category: networking | 4 Comments

4 COMMENTS

Posted by: nassim nasr at October 19, 2006 4:06 PM: No matter how experienced you are. You are the best of the best. Your name is floating in the air everywhere still waiting to be discovered.
Posted by: mahendrakumardash at October 20, 2006 10:08 AM: The best always gets noticed,may be late,but surely and certainly.
Posted by: mahendrakumardash at October 20, 2006 10:10 AM: It is equally true that the best may not get proper recognition.
Posted by: irina at November 2, 2006 11:35 PM: You have to stand out in order to be noticed. Here is an example. One day, I put balloons on my head and... here it is.. everybody noticed.. I am a balloon artist (see my blog) It is OK for me to wear balloons on my heard.. Actually, it is OK for everyone to wear balloons or something else on their head.. But do you really have the guts to stand out? Or, you'd rather play safe?