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Excuse Me, But I Think Your Jacket Is On Fire

| posted by Fast Company staff

Philips Research wowed audiences in Berlin at last week's IFA with a new line of promotional clothing and furniture. Visitors to the worldwide technology tradeshow saw Philips' Lumalive photonic textiles -- jackets, shirts, even furniture that lights up with colored graphics, text and animation.

Admittedly, they look a little like bad special effects -- something from a 1980s movie, set in the future when we're all walking around wearing aluminum foil helmets and Technicolor t-shirts -- but at the same time, they're kind of cool.

The textiles carry light-emitting diodes (LEDs) fully integrated into the fabric. The jackets have 8" x 8" panels, but the illuminated area can be made much larger for items such as drapes or sofas. Impressively, the LEDs and batteries are hidden from sight, and the garments are relatively lightweight and flexible.

Early prototypes were on display at the 2005 IFA, but this year showcased far more advanced versions, ready for commercialization. Philips hopes Lumalive will be a hit with companies in the promotional industry looking for an eye-catching new medium.

Here's the video from the IFA; see for yourself.

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Recent Comments | 11 Total

September 12, 2006 at 11:54pm

Mark Alan Effinger

Bravo!

As a big fan of Digital Ink and other visual display technologies (I spent the first half of my business life creating lasers that spread words across auditoriums and sound stages like Peter Gabriel and the large cinema firms), it's about time.

In fact, in 1991 I sketched a plan for digital ink, and bought the domain VideoPaper.com for the coming trend back in 2000. Bought time I brought it to light (sic).

So where is it? Just watch. Seiko launched their Digital Ink watch this last winter, and I believe there are more than one cel phone designer building around this technology (not to mention Sony's eBook reader, about to launch with content from PRWeb.com.

The big question? What will it take to go mainstream? I believe advertising is a typical driver (unless the Adult industry somehow finds an app for this...;-).

Looking forward to it. The time has come...

Best,
Mark Alan Effinger
RichContent.com

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