FC NOW: The Fast Company Weblog

August 14, 2006

Innovation: Start by Leaving the Customer Alone

This post is a complete list of every promotion flung at the crowd during a single Mets-Padres game. 47 sponsored promotions from 36 companies in 9 innings. And you know someone's sitting in a meeting right now trying to work out how to create a promotion that will 'really break through'. Sometimes the best innovation is to be somewhere else.