FC NOW: The Fast Company Weblog
July 31, 2006
Water for Women
If someone were to give you a bottle of water that appeared to have an hour-glass frame and then proceeded to tell you that in drinking said water:
- you will be provided with all of the calcium and magnesium that you needed for that day, and
- you will have a healthier body and be in better shape...
would you believe them? Well I didn't either, but that seems to be the pitch behind Contrex Natural Mineral Water, another sponsor at BlogHer '06.
Contrex is reported to contain 486 mg/L of calcium and 84 mg/L of magnesium, which equals 11.5% of the RDI for calcium and 5% of the RDI for magnesium --- and with no calories. True or not, the entire marketing strategy comes off a little hokey (from the bottle design to the overall focus on body shape) feeding into many women's insecurities with their body weight and shape.
Posted by Lynne d Johnson at July 31, 2006 5:11 PM | Category: advertising + PR |
2 Comments
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I used to drink a pink concoction like that, by EAS, I think.
It had more going on than just Calcium or Magnesium and it had a very light flavor.
There are several more drinks like this, so I guess it would be good if I really liked water over something with flavor.
In the non-caloric area, Emergen-c is great.
As a consumer, I will never believe in there are some commodities can meet all my demands. Especially somethings about nutrition。The truth shoud be Natural Beauty.
As a man interest in marketing, I think the marketing strategy of this water is a classical case. It's make the water different with other and cloud meet the special demand in the market.