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June 30, 2006

Ten Million Bottles of Beer on the Wall

The New York Times reported today that Wal-Mart’s British business, Asda, avoided a work stoppage on what promises to be one of its busiest shopping weekends by bowing to the union. What prompted the world’s biggest retailer to cave to its workers? Anticipation that the England/Portugal World Cup soccer match was going to bring out gaggles of beer drinkers.

According to the article, Asda expects to sell 10 million bottles of beer Friday afternoon. The British Beer and Pub Association (www.beerandpub.com) says beer is Britain’s “most popular drink” with 28 million pints consumed every day. The British Retail Consortium estimates an extra £1.24 million spent (about $2.25 million) in food and drink each week that England plays in the tournament, most of it beer. Those are numbers that Asda (and Wal-Mart) couldn’t ignore.

Cheers!

Posted by Tonya Garcia at June 30, 2006 2:00 PM | Category: wal-mart | 23 Comments

23 COMMENTS

Posted by: Sam @ MindSmack.com at July 1, 2006 10:26 AM: Walmart and BEER = money maker. What else is new?
Posted by: mahendrakumardash at July 2, 2006 11:09 AM: Right marketing decision.By the way,the tropical countries too are a big market for beer and here the large population live.
Posted by: mahendrakumardash at July 2, 2006 11:11 AM: Thanks God they have seen only that market.The market in tropical countries is more vast and it is rapidly expanding.It will not be a surprise it WalMart enters this low tapped market.
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