FC NOW: The Fast Company Weblog
June 28, 2006
Adidas Claims World Cup Victory
With eight teams still in contention for the World Cup, adidas has claimed sponsorship supremacy via a June 28th press release. Sponsor of quarterfinalists Argentina, France and Germany, adidas announced record sales of more than 1.2 billion euros worth of soccer merchandise. The highlights: 15 million "Teamgeist" soccer balls, and 1.5 million German national team jerseys. (There's nothing better than sponsoring the host country's team!)
Nike sponsors two quarterfinalists, Portugal, and perennial favorite Brazil. However, Marketwatch reports investor pessimism over Nike's huge World Cup marketing outlay. Three smaller firms also still have a shot at the cup:
Puma (Italy)
Umbro (England)
Lotto (Ukraine)
Posted by Greg Spotts at June 28, 2006 11:24 PM | Category: sports |
1 Comment
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what?...no jubilation from the Nike Campus
nestled within the Peoples Republic or Oregon? Taxes too high (probably so), marketing budget downsized, ad budgets shoveled over to Injia?
Possibly, or maybe to the PacRim along with a kajillian other manufacturing activities.
Love those profits, hate those out-of-work Americans. oh, Happy Fourth, Everyone!!