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FC NOW: The Fast Company Weblog

June 9, 2006

* Putting Innovation into Marketing

"Every business should devote 10% of their marketing spend to experimenting." -- Diane Hessan, President & CEO, Communispace at the 2006 Innovative Marketing Conference.

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Posted by Paul Gladen at June 9, 2006 9:41 AM | Category: marketing blogjam | * Add Comment

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