Max Lenderman Interview: Delivering Brand Promise and Consumer Empowerment
| posted by Fast Company staffFrom the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.
Download the podcast (MP3, 6.8Mb, 15:50)
