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June 8, 2006

12:10 pm | 0 recommendations | 1 comment

Russ Klein Interview: Explaining Social Currency

| posted by Fast Company staff

The first podcast interview by FIR's Neville Hobson and Shel Holtz from the CMO Summit at the 2006 Innovative Marketing Conference.

Opening keynote speaker Russ Klein, EVP and CMO of Burger King Corporation, expands on a theme he introduced called "social currency" - an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.

Download the podcast (MP3, 9Mb, 21:38).

Tags: Management, marketing blogjam
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June 8, 2006 at 6:44pm

roger fulton

How come we never hear about some dynamic new idea from middle management in the marketing dept? How some ever some regional marketing director in charge of three separate sales departments and a middling marketing and sales budget comes up with s stupendous idea that turns around a division?
How come?
All I can come up with are visions of the Mercedes ad where the guys are looking at the camera saying, " Your idea has GREAT merit, BUT...."

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