Persuasive Presentations
| posted by Heath RowJosh Gordon, author of the new book Presentations That Change Minds has identified 14 core practices used by persuasive speakers in conference and meeting settings. Additional research shows that the top five practices are used by only half of business leaders surveyed.
The top five persuasive strategies:
- Sharing facts: 73.5%
- Offering a solution: 62.1%
- Sharing a new idea: 52.8%
- Telling a story: 51.6%
- Changing a perception: 50.9%
The remaining practices include humor, creating excitement, audience involvement, building trust, inspiration, building a financial case, creating an emotional appeal, getting competitive, and overcoming hostility.
How many do you try to use when leading a meeting or making a presentation?
Comment
Recent Comments | 3 Total
April 18, 2006 at 10:51pm
Dan Seidman#5 is the tough one.
We've all been in sales meetings where a forced march ended in a classroom and some attendees sit rolling their eyes at the advice being offered. In particular, if you have older audience members, set in their ways, it can be tough getting them to change perceptions.
Since Josh is a trainer and expert in the sales world, I'd say he works with the toughest audiences around.
Sounds like a book worth owning.
April 19, 2006 at 8:18am
Jose CastilloAlso interesting to note that these strategies can be implemented with the actual content of the presentation or the design and tone (pictures, colors, fonts, etc.) of the overall piece.
I visit www.presentationzen.com and see what Garr Reynolds cooks up for the latest in presentation design. Very good resource.
April 28, 2006 at 3:47pm
Steven BurdaIt's how you present that counts!
http://www.linkedin.com/in/burda