FC NOW: The Fast Company Weblog
February 23, 2006
Craigslist and the Media
Tradional media continue to grapple with new media. Last night's episode of Nightline had a segment on Craig Newmark and his Internet-classifieds Website. While the show devoted some time to smiling customers, it mostly focused on the negative aspects of Craigslist. Besides a quick mention of the shady nature of the Casual Encounter section of Craigslist, there was the complaint that the site is hurting the newspaper business, stealing away those who would buy classified ads. According to Nightline, this shift has created an annual loss of $50 million in San Francisco alone. Newmark retorted that his site is serving customers in a way that newspaper classifieds can't.
Nightline's criticism felt like a sad defense of old media by old media. Why must Newmark and Craigslist answer for the papers' failings? Craigslist has become one of the top Websites in the world (3 billion page views per month) as new features and additional cities have been added to the line-up. Users preach the virtues of the free classified service. I think Craigslist shows the value of presenting people a free service with wide capabilities (Google also comes to mind). If anything, traditional media should learn from such online innovators and adapt more quickly to the new landscape, rather than complain about it.
What do you think about this criticism of Craigslist? Are traditional media's gripes against online media legitimate or just sour grapes?
Posted by Kevin Ohannessian at February 23, 2006 1:27 PM | Category: publishing + broadcasting |
39 Comments
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I'm part of what is now called the "old media," and I would define this reaction to Craig's List as sour grapes.
You may note, too, that there are more than a handful of forward thinking individuals in the old media, who are struggling within a corporate bureaucracy to work out these internal problems. In publicly traded companies, the emphasis is still on (immediate) stockholder value, which leaves little room for development projects. I'm looking forward to watching what becomes of MySpace.com in its new environment. Independence can be a good thing.
I am amazed that the San Francisco Comical and other Bay Area newspapers did not long ago open Web-based classifieds. Rather, they ignored the very market changes on which they have reported for many years.
I'm an "old media" person too. While I didn't see the segment, I have seen the stories about the abuse that Craigslist is coming up against because of fair housing laws, anti-discrimination in hiring laws, etc.
This is the stuff old media has dealt with for years that new media is learning about the hard way.
Myspace.com is taking a lot of flack because of the abuses by a few. That's news.
Did the Nightline segment draw a conclusion that taking $$$ away from the newspapers was a harm to society? Or did it just state a fact? One is news the other opinion.
As jhudon said: publicly held old media companies won't be the innovators because investors can't see past the next quarter.
However, there are many newspapers utilizing "turn key" templated sites that are not pretty, but can be easily implemented and maintained. Similar to upgrading the printing press, which even the bean counters can understand.
I came from old media and am now part of new media, if that's the labels we're sticking with nowdays.
I didn't see Nightline, and that's probably because I'm moving away from the son of old media, television.
If you want to be enlightened, go work at a newspaper in any department. It's all about profit at all cost. At least Craigslist has figured out that you can have something that looks like crap, but if it works well and serves its purpose to a "T", then it'll turn heads.
Newspapers have missed the point with their online advertising. While I enjoy CareerBuilder.com, I don't want to look at my local newspaper's classifieds for employment and get directed to CB's "local" web site. That's what makes Craigslist a success: community.
Newspapers have lost sense of community in search of the almighty buck, while web sites like Craigslist have profited by providing community.
I was also part of old media for several years and I completely agree with jhudon "there are more than a handful of forward thinking individuals in the old media, who are struggling within a corporate bureaucracy to work out these internal problems". The problem is that many of these companies have done what they've done the same way for so long that they just can't change. Sometimes they see the need to change but they view their business processes and market positions as their heritage. They define themselves as newspapers (or in my case, book publishers) and not as information conduits. They’re not asking themselves what the value is that they’re adding in today’s environment.
They often view new business models through a territorial, product-centered (as opposed to customer-centered or market-centered), defensive looking glass. They aren't reflective. They don't ask themselves what's working out there and how could we make it work for us and that’s why they’re being disrupted. They often look at the new kid on the block (new media) as something that isn’t a “quality” product it can’t be “trusted”. Well just maybe, when judged along the parameters of speed and flexibility, old media just isn’t “quality” any more!
The sad part about all of this is that there is so much knowledge and history in old media. To combine that experience with a new approach could be so powerful. Unfortunately it doesn’t seem to happen. The “new guys” have to learn some old lessons for them selves and the old guys will die out if they can’t evolve.
I don't care much about "new" vs "old" media.
I just know that Craigslist rocks. Perhaps if I owned the Comicle I might feel differently.
what's the old saying? "You can't teach old dogs new tricks..." In today's fast-paced Internet society the only thing constant is change. Today's "new media" dogs will soon be "old media" dogs if they don't keep pace. Evidence of this is the Big Dog on the block Google. I predict that by 2007 Google will be as forgotten as the Wang Paperless office if they continue to think that they can do no wrong. I could be wrong, ask me in 5 minutes.
Craig's list has whipped up a media storm and there seems to be a bit of sour grapes about it. Old media will always feel a little threatened when a new player is in town, especially in the new media space. This happened with my company also, but these days Fairfax, News Limited, ACP, Network Nine etc chase me, rather than having to pitch then too hard. Keep an eye out for other new media like 'Hottest On TV', AutoBabes, PinkMillionDollars, and a whole host of newspaper blogs and websites. There's plenty more of the new Google's and Craig's List's in the making, and there's not a darn thing that old media can do about it! Ouch... at least News Limited and Fairfax have decent websites and new services coming along in the pipeline.
Yes newspapers are a "shrinking" ship. I sell class display to auto dealers and last year national auto was down 15%. Newspapers have HAD such a monopoly on a very effect advertising source but the tide is changing. I think newspapers are suffering a backlash because of their arrogant attitude and annual price increases. Customer service and billing is poor but "hey were else are you going to advertise with so deal with pal!!" Is their motto. When profits of only 10% on a average company newspapers get 20%!!
I'll put up for an IPO.
When the majority of ISP users still use dialup, a website that loads like lightning in a world of Scripts and Flash, Craiglist is a site for sore eyes...
The SF Chronicle and most other regional papers were long ago gutted their editorial staff in order to improve cash flow, or ebitda as the industry calls it.
The focus was on garnering major ad dollars from the multinational conglomerates that wanted to advertise in scale to many markets at once, while at the same time keeping costs low. Has anyone read the Chronicle recently? What do people buy it for besides local chatter and the sports pages.
Craigslist like Google reverses the value equation for users. It costs nothing and is immensely useful. This is a classic case of technology overcoming commercial enterprises that forgot about innovation, improving the product and ultimately giving more to the user - and instead just focused on the quarterly cash flow. Investors who thought this business was hugely predictable have been experiencing a rude awakening. Its amazing how quickly ebitda multiples compress once it starts to decline 10-15 % instead of growing by 5-10. Craigslist deserves a ton of credit for sticking to their ethics and business model and creating a massively valuable enterprise in the meantime.
I highly recommend reading the New Media Monopoly. http://www.amazon.com/gp/product/0807061875/002-8541263-8287222?v=glance&n=283155
This is similar to what podcasting is doing to radio and what the podsafe music network is doing to the RIAA. I'm afraid some dyansties will fall and some will rise. Mansions will change hands in spite of the resistance.
Personally, I don't relish paying for five pounds of Sunday paper to read a very few pages and then recycle it all. (Odd, I'm supposed to pay for all these ads, when the advertisers are paying to put them there too!)
It's so much faster and cheaper to get very tailored news on the web.
The internet has brought about a new competitive landscape so small businesses can compete with the big boys. Newspapers charge exhorbitant rates for classified advertising, especially for job listings.
With the exception of a few cities, it is free to post a job on Craigslist. This is just another example of companies that need to keep pace with the changing times. Newspapers either can't change or just won't. Change or die is the motto for businesses in this era.
Newspapers have enjoyed virtual monopolies in many or most cities. And they've not been shy about exploiting that position by squeezing as much profit as possible from the local communities they "serve."
With the advent of the Internet, there's no reason anyone should ever have to pay to sell a lawnmower. Ever again. The fact that newspapers have been slow to recognize this, and the fact that they're whining about it now, shouldn't be a surprise.
Well, we live in a free enterprise society. Business is good for Craigslist. I personally use it at least once a month for real estate info.. The word gripe shouldn't even be used. I would rather use the word competition.. i mean we are talking about Newspapers that should look as Craigslist as just a menacing mosquito. Unfortunately, they are very popular.
I'm sure the newspaper industry had and probably still does have a much larger budget than Craig. They had an opportunity and missed it. It's just sour grapes.
You know, the music industry did the same thing. Instead of forging ahead, embracing technology, protecting their artists....developing the standards. The standards moved ahead and developed around them. The old media, american car companies like the recording industry are lagging behind. Instead of being proactive, they now find themselves in a reactive mode.
I think it's a given that this complaint is complete crap. The music industry, as described above, the photography industry too! The Kodak company could have gone completely under, but instead they developed digital cameras, printers, etc. Times are changing! Personally, I am elated to be alive during the internet and communication revolution that will possibly never be as large as it's been in the past ten years ever again in our lifetime. Craig is a role model in our modern society.
our "pro-capitalist" society should be welcoming the competition and new technologies that craigslist is providing...however, working in the advertising community, i see these types of companies whining about not being the status quo and working themselves into obsolecence by not looking at the trends of their own industry. in the 90s, agencies went out of business because they refused to buy computers...its the same situation now with old media refusing to implement new technologies.
its true that these are exactly the people reporting (the newspapers) the new technologies, just the same as the people that are marketing (the ad agencies) the new technologies, yet they stubbornly stick to old business models.
the markets are changing and those that refuse to change with it/adapt to it, will disappear.
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and an aside on craigslist. there are problems with all forms of media. the magic of craigslist is that amazing communities are created within it like i've never seen or been part of before. while living in san francisco, it was a saving grace in meeting new people, making friends and finding activities.
craigslist is an innovator. its shaping our culture, creating communities and providing social interaction between people in our increasingly isolated society, that for some reason, whether it be lack of trust, lack of relevance in reporting...that others (perhaps newspapers) haven't been able to replicate.
7 years ago I cancelled my subscription to the Seattle Times. When they called to ask why, I told them that I could read everything I wanted to on their website. Further, I told them that if they could give me a way to customize the news I received from them via email, I WOULD PAY for that service. The person interviewing me said, "oh, we already know that people won't pay for online content." Well, okay then but why not make your advertisers pay a little more for customized clicks to make up for the lost revenue?
google.com home page allows me to get 3 news stories on the topic of my choice every day. I can easily change this from what it is today: "ethics" to what I'll be studying next quarter: "Foucault."
Old media sounds resentful. This is a weak position. Become a warrior or you will die.
Remember when newspapers SHAPED the way Americans thought about politics, morals, crime, corruption, etc.? Heck, I can remember when newspapers was the dominant media and they didn't hesitate to push their owner's personal agenda. Randolph? Can you hear me? The newspaper media is disgustingly old and out of date. If they are worried about Craigslist's simple little site, then they must be poking their heads up out of the sand for the first time, when the wind has been blowing against them for over 15 years. Time to pull the plug or get on board. Losers.
Newspapers who claim they're losing business to Craig's List need to get into the game.
Today, there are half a dozen ways to sell your information over digital media. Your newspaper can be streaming to cell phones, available on the web, or even piped into massively multiplayer games. The "people won't pay for online content" doesn't fly, because people ARE paying for online content. They're paying for GOOD online content.
An OCR scan of your newsprint doesn't cut it these days. Your paper needs to be searchable. It needs to be cross-linked with relevant information. Your classifieds need to be searchable and ACTIONABLE.
Imagine the newspaper 'of the future'. You see an ad for Vonage, you click on it, and everything gets delivered to your door. Now you can make Voice Over IP (VOIP) calls using your broadband connection. So you click on a classified ad and, lo and behold, it asks you if you would like to call the vendor! You do, and you arrange for the product to be delivered. Your newspaper account helps you track your order's shipping status, your classified purchase history, and lets you leave feedback.
These newspapers are crazy to think they're in this alone. Vendors like Vonage and UPS would bend over backwards to help them create a system that defaults users to their services! Anything they're losing on individual paper sales would be made up in affiliate fees. And that's just the tip of the iceberg.
Any newspaper CEO's who want to talk about making their online content profitable can drop me a line. As an Internet entrepreneur, I can tell you that the only thing holding you back is the way you're thinking. There's gold in them there hills.
Newspaperpeople, don't even try to beat them, just join them right away. You have the advantage because you have the credibility. Put everything online. It's never too late to start doing things right. Don't forget to blog! Or at least let us put comments on every single article.
There's nothing people haven't said about old vs. new, but I will note that in having come across craigslist 6 years ago (!), it has changed dramatically in that time. It used to be very much oriented toward the individual and not so much people being in business, literally or otherwise, to make money off people, but that approach is gone. It used to be that car ads placed by dealers would be removed because the site was a place for people to sell a car if they got a bigger/smaller one, etc. Show/event tickets placed by obvious scalpers would be removed because craigslist was supposed to be a site where people could break even if they ended up with a spare ticket or two.
In both those respects and others, those sections have been overrun by dealers and scalpers.
Craig as said a couple different things about that. He has said that he/they can't determine which tickets are being sold for more than their value and that the site, for good or ill, reflects the community.
As for the former, of course he could determine which tickets are being scalped or at least those that are a lot above the face value. As people note, his model brings in a helluva lot of money so he could pay a few college students to moderate the items-for-sale areas. It would take very little effort to monintor site areas, have knowledge of ticket prices for major and ongoing events (like baseball games) and pull scalpers' ads. Sure they would not be 100 percent perfect, but they would get a lot and it would discourage scalpers if it was clear that this was going on.
As for the latter, my sense was that the whole premise of craigslist was not to reflect the community, but to be/carve out a niche for the decent people in the broader community.
Maybe that was not so, but it's clearly more about the money these days--and that's fine. But I get tired of hearing Craig or other people talk about how grandly honorable he is.
I think I hear the Waaaaaaahmbulance coming....To the "old" media, don't be jealous that's a female trait.
I'll wait to anoit Craigslist the victor until it finds a way to serve the vast spaces of the U.S. that are not in major cities. I moved from the Bay Area--where I used Craigslist constantly--to a medium-sized town in the Midwest that only has newspaper classifieds and--unbelievably--radio classifieds (how fast can you write?). And I should mention that the newspaper ads are so terse, because of price, as to be meaningless: "1 bd $450 555-1234." That tells me next to nothing.
Mr. Newmark seems to think he has won, just read about his massive ego and baseless future plans in a recent New York magazine article; however, while his vision possesses great breadth (apartments to jobs to message boards) it is utterly lacking in depth. Finish the job, Craig!
Who watches Nightline anymore. That's old media talking about old media. Are they not getting a clue here?
I think it's actually quite funny. If you paraphrase the complaint by the "old media", it would sound something like this.
"Craiglist is being mean to us. They came up with a way to provide better service to the consumer than we can - and they aren't even charging for it. Why would they do that to us? It's just downright mean - and I'm going to tell on them."
You really have to laugh at the idiocy of that position.
Traditional media, as well as the music and movie industry has missed the boat relative to Internet-based technology.
Their adoption has been either "toe-dipping' or none at all, as opposed to full-scale adoption or better yet, leadership in the deployment of Internet-based technology.
Newspapers had their opportunity to implement "Craigslist" for themselves. They could now have controlled and led the direction of this type of advertisement. But as always, they and their counterparts as listed above, are followers.
Followers should not complain. They should learn to lead.
I share a personal experience as food for thought...
I own a retail business and was looking to hire a couple of employees. I can pay $295 for 30 days in the local newpaper (which includes an online ad) in my city (Dallas) or nothing to craigslist.
The real question is... do I want a person who isn't saavy enough to look beyond a printed relic, like a newspaper, for a job? Probably not.
For proof, I actually used both options as a test and found much better candidates from Craigslist than the $295 advertisement.
When Gutenberg invented movable type, monastic scribes cried sour grapes.
It's the way of the world.
Adapt or perish.
I believe that Craigslist measures the pulse of some of our largest cities. It's a reflection of what's going on in each. I visit craigslist to get a flavor of what's happening - the job listings, the news bits, the real estate.
It's a great jumping off place on the web, and a great example of what's good about "new media." Sure, there are problems with any form of communication, with any website, but in my book, the good outweighs the bad, nearly every time.
I also believe that competition for classified advertising is good news, not bad. As business people, and as humans, we all must find creative ways to reach out and serve, ways that are accessible to people, that meet them where they are. I applaud Craigslist for its simplistic design - no fanfare - and its innovation.
Craig's list rocks. What surprises me is that my local paper, which is free, and amply supported by local real estate business community, has not seen fit to put their classified stuff on the internet, a'la Craig's
Craigslist is an example of a new form of society. It's in the same vein as open source software. It's primary concern is not about making money. It's closer to sharing. It's cooperation. It's connections. It has changed and helped my life so much that I can't even begin to say.
It's good to take down the old structure with this kind of cooperative community. I look forward to what the world will look like with more of the same.
I hope the "old media" and the powers it represents don't get so scared and angry about losing their position that they upset the whole apple cart instead of stopping to smell the roses.
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ALPHASMART DANA PALM POWERED LAPTOP------------------------$330
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 15 INCH DISPLAY--$700
APPLE G5 POWERMAC 2.0GHZ DESKTOP COMPUTER-------------$700
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 17 INCH DISPLAY--$600
APPLE G5 POWERMAC 2.5GHZ DESKTOP COMPUTER---------$250
TOSHIBA SATELLITE LAPTOP-- P20-102--------------------------$500
APPLE 5GHZ SUPERDRIVE DESKTOP COMPUTER WITH 20 INCH MONITOR-$4500
TOSHIBA SATELLITE LAPTOP-- P10-803-----------------------------$500
ALPHASMART DANA PALM POWERED LAPTOP------------------------$350
ALPHASMART DANA PALM POWERED LAPTOP PACK WIFI VERSION-$400
OQO MODEL 01 ULTRA PERSONAL COMPUTER (XP PRO)--------------$450
TOSHIBA SATELLITE PRO A60 40GB-- C2.8GHZ-- 15INCH-- DVD/CDR$450
FLYBOOK NOTEBOOK - WI-FI-- GPRS-- BLUETOOTH-- 1GHZ (BLACK)----$550
FUJITSU SIEMENS LIFEBOOK P7010 60GB-- P4 1.1GHZ--10.6INCH-- DVD/CDRW
$600
Sony Grand WEGA KDFE42A10 42 in LCD Rear-Projection TV ........... $400
Sony Grand WEGA SXRD KDS-R60XBR1 60 in Rear-Projection LCoS TV.....$600
Sony Grand WEGA SXRD KDS-R50XBR1 50 in Rear-Projection LCoS TV ... $450
Sony Wega KDF-E50A10 50 in LCD Rear-Projection TV............. $450
Sharp Aquos LC-32DA5U 32 in Flat Panel LCD TV ............ $350
Sony Wega KDL-V40XBR1 40 in Flat Panel LCD TV ........... $400
Sony Wega KD-36FS130 36 in Flat Screen TV ............... $400
Samsung HL-R5067W 50 in Rear-Projection DLP TV ......... $450
Panasonic TH-50PHD8UK 50 in Flat Panel Plasma TV.............. $500
Samsung HL-R5667W 56 in Rear-Projection DLP TV .............$500
Samsung HL-R4266W 42 in Rear-Projection DLP TV ............ $450
Samsung LN-R408D 40 in Flat Panel LCD TV ............. $400
Samsung HP-R4252 42 in Flat Panel Plasma TV .............. $450
Magnavox 15MF605T 15 in Flat Panel LCD TV............... $300
Panasonic TH-42PWD8UK 42 in Flat Panel Plasma TV ............ $350
Sony BRAVIA XBR KDL-V32XBR1 32 in Flat Panel LCD TV ...... $350
Sony Grand WEGA KDF-E55A20 55 in LCD Rear-Projection TV ......... $500
Sharp Aquos LC-37D7U 37 in Flat Panel LCD TV .......... $450
Pioneer PureVision PDP-5060HD 50 in Flat Panel Plasma TV ....... $500
Samsung LN-R268W 26 in Flat Panel LCD TV ................ $300
Sony BRAVIA XBR KDL-V32XBR1 32 in Flat Panel LCD TV ......... $350
Sony Grand WEGA KDF-E55A20 55 in LCD Rear-Projection TV .......... $550
Sharp Aquos LC-37D7U 37 in Flat Panel LCD TV ........... $400
Samsung LN-R268W 26 in Flat Panel LCD TV ........ $350
Sony Grand WEGA KDF-E60A20 60 in Rear-Projection LCD TV ...... $600
Samsung HL-R4667W 46 in Rear-Projection DLP TV........ $400
Sony Wega KLV-S32A10 32 in Flat Panel LCD TV ......... $300
Sony BRAVIA KLV-S26A10 26 in Flat Panel LCD TV ........... $300
Sharp Aquos LC-26DA5U 26 in' LCD TV............ $300
Panasonic TH-42PHD8UK 42 in Flat Panel Plasma TV......... $400
Samsung HLR5078W 50 in Rear-Projection DLP TV ............ $500
Sharp Aquos LC-45GD7U 45 in Flat Panel LCD TV .............. $450
Sharp Aquos LC-20S4U 20 in Flat Panel LCD TV ............... $250
Panasonic Onyx TH50PX500U 50 in Flat Panel Plasma TV ........ $500
Sharp Aquos LC45GD4U 45 in Flat Panel LCD TV ............... $350
Samsung SlimFit TX-R3079WH 30 in Flat CRT TV ........... $350
Samsung HL-R5688W 56 in Rear-Projection DLP TV ........... $550
Sharp Aquos LC-45GX6U 45 in Flat Panel LCD TV ........... $500
PLEASE CONTACT SALES DIRECTOR, HEAD OFFICE
mr richard johnson
SALES DIRECTOR.
E-mail:philipphonesltd@yahoo.com
SALES DIRECTOR.
Tel:+2348080406187
Dell Laptops Dell Latitude D600....... $290
Dell Latitude D500 ...... $200
Dell Inspiron 6000 .......$350
Dell Latitude D505 .......$340
Dell Latitude D610 .......$460 Dell Latitude D510 .......$320
Dell Inspiron 9300 .......$530
Sony Laptops Sony VAIO VGN-T1 ..................$680
Sony VAIO VGN-FS315 ............$420
Sony VAIO VGN-S3 .................$450
Sony VAIO VGN-TX1 ................$840
Sony VAIO VGN-FS215............ $310
Sony VAIO VGN-S4 .................$470
Sony VAIO PCG-K35............... $550
FLYBOOK NOTEBOOK - WI-FI-- GPRS-- BLUETOOTH-- 1GHZ (RED)------$410
FLYBOOK NOTEBOOK - WI-FI-- GPRS-- BLUETOOTH-- 1GHZ (BLUE)-----$300
FLYBOOK NOTEBOOK - WI-FI-- GPRS-- BLUETOOTH-- 1GHZ (YELLOW)--$300
FLYBOOK NOTEBOOK - WI-FI-- GPRS-- BLUETOOTH-- 1GHZ (SILVER)---$300
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 15 INCH DISPLAY--$500
APPLE G5 POWERMAC 2.0GHZ DESKTOP COMPUTER-------------$700
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 17 INCH DISPLAY--$400
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 15 INCH DISPLAY--$500
APPLE G5 POWERMAC 2.0GHZ DESKTOP COMPUTER---$700
APPLE G4 POWERBOOK 1.5GHZ SUPERDRIVE WITH 17 INCH DISPLAY--$400
APPLE G5 POWERMAC 2.5GHZ DESKTOP COMPUTER---$300
42 in. Plasma EDTV Monitor Samsung FOR JUST $350
Magnavox 15MF605T 15 in Flat Panel LCD TV ............... $300
Panasonic TH-42PWD8UK 42 in Flat Panel Plasma TV ............ $350
Sony BRAVIA XBR KDL-V32XBR1 32 in Flat Panel LCD TV ...... $350
Sharp Aquos LC-45GD7U 45 in Flat Panel LCD TV .............. $450
Sharp Aquos LC-20S4U 20 in Flat Panel LCD TV ............... $250
Panasonic Onyx TH50PX500U 50 in Flat Panel Plasma TV ........ $500
Sharp Aquos LC45GD4U 45 in Flat Panel LCD TV ............... $350
Samsung SlimFit TX-R3079WH 30 in Flat CRT TV ........... $350
Samsung HL-R5688W 56 in Rear-Projection DLP TV ........... $550
Sharp Aquos LC-45GX6U 45 in Flat Panel LCD TV ........... $500
Sony Grand WEGA KDF-E55A20 55 in LCD Rear-Projection TV ......... $500
Sharp Aquos LC-37D7U 37 in Flat Panel LCD TV .......... $450
Sony Wega KLV-S32A10 32 in Flat Panel LCD TV ......... $300
Sharp Aquos LC-26DA5U 26 in LCD TV............ $300
Panasonic TH-42PHD8UK 42 in Flat Panel Plasma TV......... $400
Samsung HLR5078W 50 in Rear-Projection DLP TV ............ $500
Sharp Aquos LC-37D7U 37 in Flat Panel LCD TV ........... $400
Samsung LN-R268W 26 in Flat Panel LCD TV ........ $350
Sony Grand WEGA KDF-E60A20 60 in Rear-Projection LCD TV ...... $600
Samsung HL-R4667W 46 in Rear-Projection DLP TV........ $400
Sony Wega KLV-S32A10 32 in Flat Panel LCD TV ......... $300
Pioneer PureVision PDP-5060HD 50 in Flat Panel Plasma TV ....... $500
Samsung LN-R268W 26 in Flat Panel LCD TV ................ $300
Sony BRAVIA XBR KDL-V32XBR1 32 in Flat Panel LCD TV ......... $350
Sony Grand WEGA KDF-E55A20 55 in LCD Rear-Projection TV .......... $550
Sony BRAVIA KLV-S26A10 26 in Flat Panel LCD TV ........... $300
APPLE 4 GB IPOD MINI BLUE M9802LL/AUS$64.00
APPLE 4 GB IPOD MINI PINK M9804LL/AUS$64.00
APPLE 4 GB IPOD MINI GREEN M9806LL/AUS$64.00
APPLE 6 GB IPOD MINI BLUE M9803LL/AUS$68.00
APPLE 6 GB IPOD MINI SILVER M9801LL/AUS$68.00
APPLE 20 GB IPOD M9282LL/AUS$69.00
APPLE 4 GB IPOD MINI PINK M9435LL/AUS$49.00
APPLE 40 GB IPOD PHOTOUS$49.00
APPLE 4 GB IPOD NANOUS$69.00
APPLE 2 GB IPOD NANOUS$62.00
APPLE 4 GB IPOD MINI SILVER M9160LL/AUS$49.00
APPLE 60 GB IPOD PHOTO M9830LL/AUS$86.00
APPLE 60 GB IPOD PHOTOUS$49.00
APPLE 30 GB IPOPHOTOM9829LL/AUS$73.00
APPLE 512 MB IPOD SHUFFLE MP3 PLAYERM9724LL/AUS$56.00
APPLE 4 GB IPOD MINI BLUEM9436LL/AUS$49.00
APPLE 20 GB IPOD U2 SPECIAL EDITIONUS$73.00
APPLE 6 GB IPOD MINI GREEN M9807LL/AUS$64.00
NEW APPLE 60 GB VIDEO IPODUS$140.00
NEW APPLE 30 GB VIDEO IPODUS$120.00
play station 1.. $120
play station 2 ..$130
play station 3 ..$160
x_box 360...$200
Game boy latext edition...$110
MOTOROLA RAZOR V3 AT $140usd,
NEXTEL i930 AT $130usd,
NEXTEL i860 AT $110usd,
SONY ERICSSON P910i AT $160usd,
SONY ERICSSON W800i AT $160usd
SONY ERICSSON S700i AT $145usd
MOTOROLA MPX 220 AT $140usd,
MOTOROLA MPX 300 AT $180usd,
SONY ERICSSON S700i AT $140usd
SONY ERICSSON W800i AT $160usd
NOKIA 9500 AT $210usd,
NOKIA N95 AT $300usd,
NOKIA N92 AT $230usd,
NOKIA N93 AT $250usd,
NOKIA N80 AT $200usd,
NOKIA N70 AT $170usd,
MICROSOFT XBOX 360 AT $120usd,
SONY ERICSSON P990 AT $180usd,
NOKIA 8800 AT $180usd,
NOKIA 9300 AT $190usd,
NOKIA N90 AT $210usd
NOKIA N91 AT $230usd
SAMSUNG D500 AT $180usd,
SAMSUNG D415 AT $150usd,
SAMSUNG D600 AT $180usd,
SIDEKICK II AT $120usd,
SIDEKICK III AT $150usd,
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