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FC NOW: The Fast Company Weblog

January 30, 2006

* Hearts and Minds

"If you can design a product that appeals to people's brains and hearts, you can get them to pay a great premium."
--Alex Lee, president, OXO International

From Fast Company's recently released book, The Rules of Business: 55 Essential Ideas to Help Smart People (and Organizations) Perform At Their Best

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Posted by Kevin Ohannessian at January 30, 2006 10:25 AM | Category: book discussions | * Add Comment

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