FC NOW: The Fast Company Weblog
December 22, 2005
Sauerkraut's Sweet Spot
Sauerkraut--it’s not just for Christmas Eve dinner anymore. Love it or hate it, cabbage is getting plenty of press for its potential to fight illness ranging from cancer to bird flu. It all began a few months ago when South Korean scientists noticed that feeding the spicy cabbage dish kimchee to roughly a dozen chickens infected with bird flu caused most of them to recover. Restaurants selling kimchee ran out quickly and the idea that cabbage cures started to spread.
Great Lakes Kraut, the world's largest sauerkraut maker, just reported a noticeable jump in sales during this quarter compared to last year. Normally their sales rise by only a few percentage points.
"It's a promotion I wish I could have dreamed up," Great Lakes Kraut co-owner Ryan Downs told the Toledo Blade.
Remember the 2002 duct tape free-for-all? It's like that, only tastier.
Posted by Alyssa Danigelis at December 22, 2005 10:50 AM | Category: advertising + PR |
5 Comments
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I like sauerkraut, but not all brands. Never have tried this one you are talking about.
I blogged about this earlier on Zap*Germs. Follow this link for more on both the sauerkraut and kimchi stories:
http://zapgerms.blogspot.com/2005/11/first-kimchi-now-sauerkraut-idd-as.html
To have full medicinal qualities, kraut must be raw (unpasturized) as it is almost certainly served in South Korea and other "less-than-modern" societies that do not live with a fear of microbes. Most commercial kraut in the U.S. is cooked (pasturized) and does not have living enzymes or the beneficial bacteria.
For two good sources of unpasturized kraut in the U.S, visit your health food store and/or see RejuvenativeFoods.com
and goldminenaturalfood.com -- there are other brands available as well.
Best wishes,
Katie
Have you SMELLED Kimchi lately?
No, I mean really smelled it. Take a big schnoz full of it and bake those olfactory glands of yours...
Yeah, if I was some big bad-ass bug, I'd run for cover, too.
Sure, you may be cured of bird flu, but you'll peel paint with a single breath.
This is so cool. Cabbage as a killer of bird flu.
I believe it is possible. Edgar Cayce, a medical intuitive in the early 1900s, identified cabbage as a killer of intestinal parasites, like pinworms.
One woman reported feeding her young boy shredded cabbage three times a day for a single day and his pinworms were gone.
Food can be our medicine more often than we think.