FC NOW: The Fast Company Weblog
June 30, 2005
Logo, Going, Gone
Graphic Design USA has published its analysis of Logo Trends 2005, and the results are insightful. Among this past year's trends:
- folly stars
- amalgams
- cmyk
- flames
- wicker balls
- puffies
- line dots
- swirlys
Alone, none of the example logos look particularly egregious, but when you group four new logos, all which use leaves as part of their design, the consistency can become overwhelming. How cliched is your company's logo?
Posted by Heath Row at June 30, 2005 12:56 PM | Category: design |
1 Comment
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I'll start by saying that I am much more than a design apologist – its what I do. When I see articles like this I never know if I should laugh or cry. Do we really need to be reminded that it's best not to pound your chest about "your highly original idea" since chances are it has already been done before? Regardless, I found the article entertaining – and sickening. There are some really nice design solutions featured. I'm sure the celebration for a job well done lasted right up until – well, the article labeled them trendy. It probably took three or four minutes to pull beautiful designs from the sleeves of their portfolio. Oh, the shame of it all. It's sickening - and entertaining. God help me!