FC NOW: The Fast Company Weblog
May 24, 2005
Learning Communities
It's indeed rotten news that Fast Company's parent company, Gruner & Jahr, has put it up for sale. A magazine is one of those places - like a school, or town square (or an event like Doors of Perception) - that create far more value than is often apparent. That's because they enable encounter and interaction that would not otherwise occur. This is expecially true of Fast Company. Just this afternoon I met a bunch of interesting new new people in Milan only because Heath Row, who runs Company of Friends, connected us to each other. The challenge we all face is the lack of business models to make these interstitial places sustainable. We're all supposed to be entrepreneurs and social innovators, so let's get inventing.
Posted by John Thackara at May 24, 2005 6:13 PM | Category: guest host: john thackara |
1 Comment
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I QUOTE /''The challenge we all face is the lack of business models to make these interstitial places sustainable''
Yes, I do agree. Our occidental civilisations have not been raised with networking genes, multi-branded interconnected concepts shared by different companies [Airbus, Thalys are the exceptions...]. When my branding & innovation agency try to organise innovative operations with several different actors, we almost always end with 2 issues : 1/ who's gonna pay us, 2/ who's gonna win the race at the end.
Shame... specially when you see how japanese [and tomorrow chinese ?] conglomerates play with such tools.