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FC NOW: The Fast Company Weblog

March 30, 2004

Marketing Via Voicemail

In the April issue, Scott Kirsner looks at a new form of spam: "snam," the deluge of impersonal -- though connected -- emails brought on by social networking services such as Orkut.

This morning, FC Now reader Joseph price emailed to ask a question about a somewhat related -- and slightly new -- form of mobile marketing:

I got a voicemail last night on my cellphone from the guy who sold us our T Mobile phone. He invited us to "Hawaiian Day" at the local mall kiosk. He said there would be prizes, including account credit for example, for the best Hawaiian outfit.
Is this approach widespread? I am intrigued by it. Frankly if I wasn't so busy right now, I'd be tempted to go out of curiosity. Imagine building an in-person, local community of people who happened to buy the same brand of cellphone and marketing at the same time!

Also the fact that it was just this guy inviting me via my cellphone, in his own voice. And my phone never even rang, it was just a voicemail - so it avoids the stamp of "telemarketing" and the irritation that goes with it. I have to say I'm impressed with the ingenuity... Is this new??

While I've received -- and been irritated by SMS spam -- I've yet to receive a marketing voicemail. Does anyone have any insight on this? Any other stories or experiences to share?

Posted by Heath Row at March 30, 2004 10:32 AM | Category: sales + marketing | 19 Comments

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