James J. Jordan, an advertising sloganeer who helped popularize brands such as Schaefer beer and Wisk detergent, died early this month. Jordan's career covered five decades, and he specialized in a form of sloganeering called nameonics (like mnemonics), which aimed to link a brand name with a positive attribute.
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February 19, 2004 at 1:25am
JoeI still have nightmares about drinking Schaefer beer while in college. I was broke and ready to party - a quick scan of the pricetags in the liquor store took me right to Schaefer. I don't recall ever seeing any ads for them, but then again, they didn't need to advertise with prices like that! I can still feel the hangovers from those days...