FC NOW: The Fast Company Weblog
January 12, 2004
The Company You Keep
In her blog What's Your Brand Mantra?, Jennifer Rice cites a quote from Peter Drucker that suggests that the goal of a company is to create customers. Rice goes on to question that approach and contends that the goal of a business should be to attract customers. Is this a semantic debate? Splitting hairs? Take the Fast Company poll.
Posted by Heath Row at January 12, 2004 9:31 AM | Category: sales + marketing |
1 Comment
ADVERTISEMENT
FC NOW MENU
NEWSLETTERS
FC NOW CATEGORIES
FC READS
Create or attract. There were no customers fpr copiers intil Xerox created the copier market.
And Jobs and Apple helped create the market for personal computers when most people never knew how essential a computer could be.