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FC NOW: The Fast Company Weblog

October 31, 2003

* Song Sung New

I thought the days of the company theme song were over. Apparently not. Europe-based electronics manufacturer BenQ announced last month the recording of "BenQ, I'm Crazy for You" by a Taiwanese "young siblings pop group." I like to think this might be a joke. But I also like to think it might not be. Either way: "BenQ is, Together for Enjoyment!"

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Posted by Heath Row at October 31, 2003 10:59 AM | Category: sales + marketing | * Add Comment

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