“Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.”—Steve Jobs, during a town hall meeting with employees before unveiling the “Think Different” campaign in 1997.
“Just as the most successful management teams bring complementary strengths to the table, so the most meaningful professional networks do as well….even if it takes a bit more effort.”—Why you need a diverse network
“By now, the upper part of the helmet is full of water and I can’t even be sure that the next time I breathe I will fill my lungs with air and not liquid.”—NASA is in the middle of investigating what went wrong with last month’s aborted spacewalk, but Italian astronaut Luca Parmitano has given a harrowing first-hand account of almost drowning in his helmet.
“With an experiment, you run a test and see what the results are. If you don’t get good results, you can try another option, and run another test. Then you can see what the outcomes of the choices are (the info you didn’t have when first thinking about the decision), and you can make a better-informed decision now.”
“The meeting requests that now jump to the top of my list are the few, very smart entrepreneurs who say, ‘I’d like to have coffee to bounce an idea off of you and in exchange I’ll tell you all about what we learned about xx.’”—How to get meetings with insanely busy people
“Mondays can be a day of inspiration, a day to celebrate the start of a new week. It gives us an opportunity to make the simple, yet paramount choice of how we want to live our life. What if every Monday was seen as a day to be better than we were the week before?”—author Matt Emerzian on why every Monday matters.
“People who are happy but have little to no sense of meaning in their lives—proverbially, simply here for the party—have the same gene expression patterns as people who are responding to and enduring chronic adversity.”—Why you don’t want a job that (only) makes you happy