The fact that the younger generation are more mobile savvy is no surprise, but the latest USA Touchpoints analysis dives a bit deeper by looking at average weekly reach across mobile (cell phone, tablet, and eBook reader) by app category. Data reveals that the 25-34 age group edges out the 18-24 age group in most categories other than gaming, music and video apps.
Did you know that every minute of every day Facebook users share over 684 thousand pieces of content, or that Google has over 2 million search queries? That is a s-load of data being generated and shuffled about on the web. The data ins’t slowing either, and as Internet becomes the staple of society and social media continuing to fuel data consumption, there are no signs that data generation will slow anytime soon.