Apple has scheduled a big press event tomorrow, at which it promises it will “brighten everyone’s day.” This, we presume, is a veiled reference to the colorful plastic iPhone ”lite,” possibly called the iPhone 5C, that has been revealed in a number of leaks through the summer. But what else may Apple have planned for us tomorrow? (We’ll be live-blogging the entire event here).
“I can picture Steve [Jobs] running into the Macintosh design group and saying really excitedly, ‘We’ve got this fantastic concept.’ His idea was that a nontechnical secretary should be able to go into a room alone with a Mac in a box and a letter opener and be doing useful work in one hour.”—Our new book, Design Crazy, tells the story of how some of the most iconic Apple designs came about. It’s a great weekend read, and it’s in the iTunes store for $1.99!
“All of the wonks were saying the personal computer was dead. And then one day—you never quite knew where Steve would get his ideas, because he would sometimes lay claim to others’ ideas as his own—Steve woke up and decided not only was the computer not dead, but it was more important than ever. The computer was the center of this ecosystem and there were spokes: pictures, work, music.”—The story behind the iPod’s design