“Focus on the cover letter. It is not uncommon for me to get 100 applications for one spot, so I’m constantly looking for reasons not to advance a candidate to the interview round. Writing a good cover letter is your best shot at getting noticed. If I hate a cover letter, I won’t even look at the résumé.”—Resumes tend to blur together after the seven thousandth or so—the cover letter is your best shot at being singular. Here’s how to write a great cover letter.
“If the profession hasn’t agreed upon it to the point where it’s not in the book yet, how can you go about treating it in an in-patient setting? It’s ridiculous. If you find the right marketing methods, you’re going to appeal to people’s fears and find patients for your program.”—
Now you can go to a hospital in Pennsylvania and get treated, sometimes with medication, for Internet addiction. The problem? Internet addiction hasn’t yet been identified by the medical community as a real disorder.
“If there’s a road that leads to perfect, the road that travels in the opposite direction leads to launching. Nothing will ever be perfect—not your product, service, messaging, etc. But the only real way to test it is by getting your work in front of people. Flaws can be adjusted, but the only way to find them is to get your work out there.”—hyper-phobic entrepreneur Paul Jarvis on facing your fears in order to succeed.
“It’s scary to do things your own way, because it feels more personal. But I know firsthand that carving your own path is the only way to do meaningful work.”—Paul Jarvis, the entrepreneur who faced his fears and found hard-fought success.
“Great entrepreneurs aren’t fearless. Instead, they acknowledge their fear (even if they feel scared of everything) and try new ideas anyway. It’s the best way to succeed on your own terms.”—Paul Jarvis, the entrepreneur who faced his (many) fears and found hard-fought success.