A print ad that declares "I wish my son had cancer," has sparked debate about what is and what is not a suitable tone and sentiment in charity advertising.
The ad is for Harrison’s Fund—a charity set up by the parents of Harrison, a 6-year-old boy with the degenerative condition Duchenne muscular dystrophy, which is incurable, barely known outside medical circles, and receives little research funding. Here’s the full ad, and the rest of the story.
““If you think that chipping away at the nominal debt by slashing government programs for people who earn less than 23,000 dollars is going to do a damn thing about this, then you’re delusional or ideological or both,” he tells me. “The best cure for debt is growth.” - Author Mark Blyth”—Here’s more in, Austerity Isn’t An Economic Solution, It’s A Medical Problem.
"Nobody can do it all and some tasks are best left to the expertise of our more qualified allies. But sometimes it’s tough to recognize the difference between throwing in the towel and calling for backup. Sometimes, our egos just need a reminder that it’s okay to ask for help."
“We would like to look at them and understand how we could introduce ads, in a very light ad load, where the impact is really created, because the ads really fit the users’ expectations and follow the form and function of the dashboard.”—Marissa Mayer hints at more ads on Tumblr
“Most people want to behave in ways that are consistent with their self-image as competent, effective, and honest human beings. Yet, even when they are fully committed to acting according to their best intentions, they often reach outcomes that bear little resemblance to their initial goals.”—3 reasons you don’t realize you’re getting sidetracked when you are
Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to…