A list of seven, we learn, is a heptad. And history is rife with them: You got your seven sins, seven virtues, Seven Seals, seven ages of man, seven seas, seven continents, seven days of the week, seven digits in your phone number.
Why all the sevens? Because, as a formative psychology paper by George Miller found, people best recall things when they’re arranged in sets of seven (or so). And why’s that? Scientists are finding that’s the number our neurons really dig. So if you want to remember your list, stick to a seven.
The story of Hula’s origins go back to a night out on the town when he, fresh out of a long-term relationship, met a woman whom he brought back to his place. Just when things started getting hot and heavy, the question came up: Did he have any STDs? However he answered, it must not have been the right way. “She steps away and says, ‘You have an STD.’ She smacks me across the face, tells me to eff off, and walks out of the room,” Bastani recalls. Even though he had a clean bill of health, he had no easy way of proving it—and the young woman had no way of knowing for sure if he was being truthful, for that matter. “I sat there thinking there has to be a better way,” Bastani says.
Instagram Unveils Sponsored Ads From Adidas, Burberry, GE
"…there’s always one inherent problem: If the content is good enough for users to enjoy, why would brands need to pay for it to be injected into user streams? Following Starbucks and Nike voluntarily on Instagram generates far more good will than their content being forced on users. But perhaps Instagram needs to promote the content to a larger audience who might be more hesitant to engage with advertisers."