“When leaders are speaking to audiences that are under stress—even if the audience is merely tired or distracted—the leader can take the amygdala into account in determining how the content is structured and how the audience is engaged. Here are five ways to engage effectively:”—Five Strategies for Audience Engagement
“From their earliest years children live on familiar terms with disrupting emotions—fear and anxiety are an intrinsic part of their everyday lives, they continually cope with frustrations as best they can. And it is through fantasy that children achieve catharsis. It is the best means they have for taming wild things.”—Remembering The Creative Legacy Of Maurice Sendak, In His Own Words
“Our aggregate, quantifiable numbers, as well as knowledge of our brands’s ad spend, show the speed at which brand advertisers are investing into Facebook. Companies that spent $1 million last year are spending $5 million this year. Companies that spent $10 million last year are upping spend to $25 million or more.”—Michael Lazerow, cofounder of Buddy Media, from The Truth About Facebook Advertising
“Many of these people have been on our radar for years," says Chayes of the new hires. "We’ve been trying to find people who do computational social science. There are very few people in the world who do this research, but it’s an area that’s really taking off.”—Microsoft’s New NYC Lab To Boost Data-Driven Social Science
“Cofounder and CEO Dennis Crowley has highlighted this trend of Yelpification. In March, Crowley said he’s noticed the service’s user base drifting away from check-ins. “People are using the app, but they’re not checking in,” Crowley told TechCrunch. “I asked myself: Did we break something? But in fact, it’s because people are using Foursquare to look for where their friends are, to find things, and as a recommendation service. It’s almost like it doesn’t occur to them to check in.”—The Yelpification Of Foursquare
“I’m working on a toolkit that allows people to use computer code to program the behavior of corporations in the same way that you can program robots. To toolkit can cause a legal entity to generate subsidiaries, transfer assets, close down, and so on.”—Tim Hwang, founder of faux-law firm Robot Robot & Hwang and ROFLCon (which starts tomorrow!) in a Q&A on Fast Company today.
“IF YOU’RE MAKING THE CUSTOMER DO ANY EXTRA AMOUNT OF WORK, NO MATTER WHAT INDUSTRY YOU CALL HOME, YOU’RE NOW A TARGET FOR DISRUPTION.”—Aaron Levie, CEO and cofounder of Box, from The Simplicity Thesis