“A high level of noise may cause a great deal of distraction, causing individuals to process information to a lesser extent and therefore to exhibit lower creativity. A moderate (vs. low) level of noise, however, is expected to distract people without significantly affecting the extent of processing. Further, we reason that such a moderate distraction, which induces processing difficulty, enhances creativity by prompting abstract thinking.”—Why Ditching The Office Could Help You Be More Creative
“Over the past three years, the number of employees at HubSpot has grown by over 800 percent. No company experiences that pace of growth without hitting some cultural speed bumps along the way. When that happens, it’s tempting to blame external forces. But we have maintained our unique company culture by admitting that most of these hiccups have been self-inflicted.”—
Karen Rubin of HubSpot shares the pains and triumphs that come with fast growth.
“The Lorax waved and doled out hugs. The kids serenaded him with a song. And then everyone was ushered outside to see two cars up close—a Mazda 3 sedan and a CX-5 sports utility vehicle, both specially painted with Lorax scenes and both with what Mazda has termed “Truffula Tree-approved SKYACTIV® TECHNOLOGY.”—The Lorax helps market Mazda SUVs to elementary school children nationwide
“The government is in the process of liberalizing the rules concerning the commercial use of drones because they are so useful in police work, real estate, the movie industry, and other fields. It will probably take one of these drones smacking into an airliner or photographing Angela Jolie in the nude before there is a reaction.”—Francis Fukuyama, in my new interview with him in Fast Company. (via journalofajournalist)
“The key thing about good content is that it requires that you think about it first and foremost from the point of view of the consumer and what they want to hear, rather than from the point of view of the brand and what it wants to say. That is a major shift in perspective for many marketers and one that some aren’t capable of making. It often requires talking about your category or the subject you’re expert in rather than the characteristics of your company or brand.”—Jonah Bloom, executive director of content strategy, KBS+ Content Labs, from today’s Co.Create virtual panel.