Back in February 2010, Fast Company was wowed by a neat little iPhone app called Siri. “As you can see, using Siri is a lot like talking to a really, really well-informed friend,” Dan Macsai wrote in a post, which we’ve dug up here. In April 2010, Apple bought Siri. Today, Tim Cook reintroduced Siri as a primary addition to iOS 5. Turns out what wowed us then is what wowed Apple watchers today, too.
“It’s not the arrests that convinced me that “Occupy Wall Street” was worth covering seriously. Nor was it their press strategy, which largely consisted of tweeting journalists to cover a small protest that couldn’t say what, exactly, it hoped to achieve. It was a Tumblr called, “We Are The 99 Percent,” and all it’s doing is posting grainy pictures of people holding handwritten signs telling their stories, one after the other.”—
Most of the stuff we do every day happens in patterns, like how we shop. You probably have never given it so much as a thought, but the chances are you enter the supermarket and then navigate the aisles in a counter-clockwise direction. It’s been designed that way. Data compiled in a study for my new book Brandwashed surveyed 200 stores revealing that shoppers who move counter clockwise spend $2 more per shopping trip than those who wheel their trolleys in the opposite direction. Human beings are naturally more inclined to move to the left (because it’s easier to reach out with our right arm to grab whatever it is we need), so a right-side entryway is a subtle yet effective means of ensuring a counter-clockwise shopping flow.
PS Keep your right hand in your pocket the next time you go shopping – it may save you $2!
Making sense of our data-saturated world requires a combination of technical and design skill. Nicholas Felton, also known as Feltron, is among the most talented creators of information graphics and data visualizations working today. His Annual Reports — the most recent of which is a visualization of his father’s life — will change the way you think about your personal data. In this episode, I talked to Felton about what to look for in creating infographics that help communicate data rather than hinder it.
“As we were trying to take lessons away from going to these demo days, we found that a significant number of those companies had business models that were predicated on advertising revenue supporting them, but we never encountered a brand,” says Gleeson. The partners started to see echoes of the ad industry vis-a-vis the web circa 2000. “You start to see all the things that were wrong with the web where we accepted banners and just kind of rolled along, you saw that dangerously close to repeating with these startups. It was ‘Oh, don’t worry, we’ll put the banner here and then we’ll scale to a billion views and that’s where we’ll make our money.’”—Wieden + Kennedy Tech Incubator Picks Its Startup Class of 2011