Should You Be Ditching A Ton Of Your Facebook Fans? Here's Why Burger King Did Just That
Burger King Norway tried to separate fan wheat from chaff with a free Big Mac bribe. The resulting exodus from the brand’s page raises a question of social quantity versus quality. A BK marketer weighs in.
For years, it’s seemed that Google’s famous Doodles had the website header game sewed up. The world-conquering search engine’s daily updates have certainly garnered enough acclaim to cow most challengers, relegating alternate approaches to “why bother?” status. Apparently, though, someone forgot to tell French animator David Besnier, whose interactive header is so delightful, it makes us wonder what other hidden gems are out there.
A Space Startup Unveils "FedEx To Moon" Spacecraft To Shoot For Google’s Lunar X Prize
Earlier this week, I accidentally stumbled into the wrong part of the Venetian Hotel in Las Vegas. Inside an enormous, empty event space, a small group of young engineers tinkered with a futuristic machine that looked to be part hovercraft, part Mars rover. When asked what they were working on—just a stone’s throw from ringing slot machines and filthy nightclubs, mind you—one team member indicated that it was a lunar lander. Pardon?
“Well, like, it goes to the moon,” he explained matter-of-factly.
Today, Moon Express, the startup behind the project, unveiled the MX-1, its first spacecraft that’s designed to do exactly as the engineer described—to land on the surface of the moon. The privately held company, which is backed by billionaire Naveen Jain and is competing for Google’s Lunar X Prize, which is offering prize money to the first craft that can get to the moon, move 500 meters, and send back two broadcasts. The company is in Las Vegas for Autodesk’s University conference, where it plans to unveil the MX-1, which is in on track not only to deliver payloads to the moon by 2015, but potentially return to earth with treasures of its own. “One of the Holy Grails is to prove that we can bring something back,” says Moon Express CEO Bob Richards.
“If you’re trying to cram three months of training into one week, the most important thing is separating techniques from attributes: If you’re trying to learn parkour, you need to figure out where you can cheat by refining technique and jumping to intermediate or advanced stuff. You also have to recognize that there are challenges and obstacles like tendons snapping because you don’t have the time to develop the increased power output or strength. The attributes take time to develop and they’re genetically limited, whereas the technique is something you can deconstruct and really learn quickly if you approach it with the proper framework and hacker mentality. Separating those two things out is very important.”—The Secrets Inside Productivity Guru Tim Ferriss’ Insanely Fast Learning Strategy
Lurking in dystopian corners of the Internet are superfans of Ridley Scott’s Blade Runner. They spread rumors about upcoming sequels and debate the nuances of Android science (is Harrison Ford’s character a human or a replicant? Will we ever know?).
In an economy driven by collaboration customers have already caught on—think Airbnb, Spotify, or Uber. But it’s not just for users: the model is fundamentally changing the way business—and businesses—work.
And they refuse to explain why. It’s time for the tech giants to do a little reconciling for their massive support of renewable energy policy and their support of a legislative group that’s now trying to punish people for generating their own solar energy.
“It’s hard to dance like nobody’s watching, as the old saying suggests, when you’re filming yourself. By doing so, though, designer Karen X. Cheng documented her attempt to learn how to dance over the course of 100 days—and went viral in the process. Now she wants to help others apply the same incremental progress strategy to learning how to do anything.”—Lifehack: This App Helps You Learn to Do Anything In 100 Days
If you want to do remarkable stuff stop wasting your time on email. Great artists and inventors spend almost a quarter of their days immersed in deep work. Here’s how to dive in and create something amazing.
These "Disabled" Mannequins Will Challenge Your Notion Of The Perfect Body
For the “International Day of Persons with Disabilities” on December 3, the nonprofit Pro Infirmis worked with Germany agency Jung Von Matt/Limmat to create mannequins reflecting less universal images of perfection. The statues represent a variety of disabilities from missing limbs to crooked spines, and they went on display in the windows of WE Fashion, modissa, PKZ, and Schild and Bernies in Zurich.
Imagining yourself as “doing good” can sometimes lead to bad things. You eat more at Thanksgiving because you went to the gym in the morning. The “good” action somehow licenses the “bad” action, because you have a self-image as a healthy person. Similarly, you may commit unethical acts precisely because you consider yourself an upstanding person. You do the heinous thing because, subconsciously or not, you have the halo-credits in the bank.
Psychologists call this “moral licensing” or “self licensing,” and apparently it applies as much to corporate behavior as it does to eating. A new study finds that CEOs are more likely to do bad things when they’ve just unveiled a corporate responsibility initiative. In other words, those leaders that look best may be the ones we should be most wary about.